It’s finally here – a program I’ve been dying to implement but just didn’t have the time until now: my “Small Business of the Month” feature! Just as the name describes, I will be profiling a small business (often local) each month, through photos that describe their work and/or define their brand – along with a mini-interview. I love working with fellow small-businesses – shooting commercial images to help their marketing and growth, and learning all about what gets them out of bed in the morning.
Do you operate (or know of) a great small business in need of great photography? I’m currently accepting nominations for future months – for more information click here, or click “programs” on the menu bar above. Interested? Awesome. I can’t wait to work with you! Just shoot me an email (karin@karinbelgrave.com) or give me a call (609.955.0439) to submit your nomination. As you can imagine, interest in the program is very high – so I can’t guarantee you will be featured. Don’t let that stop you though – tell me all about why I simply must include you!
Now, on to my March feature! I’m proud to introduce Bill Carlucci, of Carlucci Custom Construction in Ringoes, NJ. Bill has done a ton of projects for me, and I can’t say enough great things about him. He does excellent work, and he is just a nice guy to have around (which I think is one of the most important traits in a contractor – since they are often in your home for an extended period of time!) I thought he would be perfect for my first feature, as I’m also helping him design a marketing card and presentation folder using his logo and our images, to promote his business in style.
You may notice the oars in his logo, but what you may not know is that Bill is an accomplished athlete in the sport of Rowing. He won the Bronze medal in the 1996 Olympics (Coxless Lightweight Four), a Gold Medal in the 1999 Pan Am Games (Coxless Lightweight Four), and a Silver Medal in the 1998 World Championships (Lightweight Eight). I’m seriously impressed…and it is clear to me that he implements the same type of dedication and discipline he used to achieve his considerable success into his current business.


So, Bill, what is the number one thing your customers say to you after finishing a job?
“Most people appreciate my attention to detail. They also appreciate the time I take to explain what I am doing and what is involved in the work that is being done – people like communication with their contractor – by educating the customer we give them the opportunity to make better choices about the renovation process so that everyone is happy in the end.”
One of my favorite projects of yours was the top-to-bottom renovation/restoration of the Jackson Street property, in the historic Mill Hill section of Trenton. Please tell us about it!
“At the Jackson Street house we worked the historic preservation committee and did all exterior repairs and repainting to historically appropriate standards (including custom wood replacement windows and custom moldings). Interior-wise we did period appropriate bathrooms, kitchen and wood work. We made the repairs to the existing wooden stair case and installed new stair components to match the 150 year old original.”
In this post we are highlighting some of your bathroom and basement remodels, but what other types of work do you do? What is your favorite type of project?
“I do all sorts of repairs and remodels. There are many large contractor firms who want to do only large addition type projects, so many times people can not find someone who will help them with smaller detail oriented projects. That is where I excel and can really help make a difference. I especially like helping new home owners understand the condition that their home is in and what types of repairs or renovations that could be necessary or possible. I do a lot of custom cabinetry and moulding, and full kitchen remodels.”
Check out this bathroom “Before & After”:

Here is a full basement remodel Bill completed recently:
Since customers always comment on Bill’s “attention to detail” I thought I’d capture a few of those great details in the basement:
And another great bathroom remodel:
Bill remodeled this staircase: treads, posts, spindles, and railings:
Thanks, Bill for allowing me to profile your business! Definitely call him for your next project: 908.391.2151.
And thanks to you, for stopping by to check out Bill’s work and my “Small Business of the Month” feature! Please feel free to share this post via the links below:)
All my best,
Karin
Show Hide 4 comments
Lovely photos of a great family!
Great photos of the Vejens! I wish I had a photographer that could make me look that good!
Great job! You’ve captured each kids’ personality – love it!
These are wonderful – you captured Elena, Bo and the boys beautifully! If we ever get our pictures done I will definitely give you a call. :)